More than 30% of individual giving happens at year-end, but the most successful organizations know it’s not just about sending an appeal letter. A strong annual giving program is about creating a year-round strategy that keeps donors engaged, inspired, and invested.
In this interactive session, nonprofit and school leaders will discover how to design and grow an annual giving program that fuels long-term financial health and deeper donor relationships. Participants will explore practical strategies for donor acquisition, retention, and upgrade; learn how to segment audiences for personalized outreach; and draft a campaign calendar aligned with their mission. Whether you’re building from the ground up or refining an existing approach, this session will give you the tools, strategies, and confidence to drive stronger results through annual giving.